Apple has officially unveiled its latest lineup of products at its biggest launch event of the year. The company introduced the iPhone 17 series, AirPods Pro 3, and Apple Watch Series 11, with availability starting September 19, 2025.
iPhone 17 Series Launch
Apple revealed four new iPhones this year:
- iPhone 17 – Priced at $799, featuring an upgraded display with higher refresh rate, better camera, and slightly larger screen.
- iPhone 17 Air – Starting at $999, this model is Apple’s thinnest and lightest yet, built with a titanium body.
- iPhone 17 Pro – Price starts at $1,099 (a $100 increase), but it now includes 256GB of storage as standard.
- iPhone 17 Pro Max – Starting at $1,199, with a new top variant offering a massive 2TB of storage.
Apple also changed its storage pricing. Upgrading from 256GB to 512GB now costs $200, instead of the previous $100. The 2TB Pro Max variant costs $1,999.
AirPods Pro 3
Apple launched the AirPods Pro 3 at $249, the same price as the previous generation. Key features include:
- Improved audio quality and noise cancellation.
- Real-time translation of conversations in foreign languages.
Apple Watch Series 11
The new Apple Watch Series 11 lineup includes the standard, SE, and Ultra models. Prices remain unchanged. Apple introduced a new health feature that uses machine learning to detect high blood pressure risks.
iOS 26 Release
Alongside the hardware, Apple announced that iOS 26 will roll out as a free update on September 8, 2025.